STNDRD is an imagined identity and brand development for a sustainable clothing company. The online-based high-end and high-quality fashion apparel brand wants to set the standard with its higher-than-standard quality clothing, accessories,
and more. This brand prides itself in being an ethical clothing brand that sources sustainable and
efficient materials for all its merchandise.
This Brand Identity included a logo, logo animation, type pairing, color pallet, and overall personality. As well as, website, social media graphics (Instagram), clothing tags, popup store flyers, and packaging.
