James Lewis is a local family run butcher shop established in 2010.
The owner J. Lewis is looking to refine his brand identity to establish a better experience and retain relevance with younger generations. Because of his local reputation he wants to do all of this while keeping his name J. Lewis or James Lewis. While also keeping a focus on community and his family.
This Brand Identity included a logo, type pairing, color pallet, and overall personality. As well as, website, social media graphics (Instagram), apparel design, food packaging and a menu.
Sketch
First Iteration
Final Logotype
Deliverables
